Researcher and designer working across product, strategy and innovation.
I am a researcher and a designer. I do not design how things look; I design how things function within a system, and sometimes I design the system itself. I see my work as serious play — using research, design and collaboration to figure out what to do next.
Education
PhD Student Digital Innovation Management
EFZG & FOI
University of Zagreb
2024–present
MA Design School of Design
University of Zagreb
2001–2007
Graduated with merits
Employment
Mokosh
Innovation Consultant
2022–present, Sisak CRO
University of Europe for Applied ScienceS
Adjunct Lecturer
2022–present, Berlin GER
Formo Bio
Head of Consumer Research Lab
2020–2022, Berlin GER
Mercedes-Benz Innovation LaB
Senior Strategic Designer
2017–2020, Berlin GER
McKinsey and Company
User Research Expert
2016–2017, Berlin GER
...
- I have a business idea. What do I do next?
- We have developed a new technology. How do we find the right market for it?
- Our customers love the product. But why aren’t they buying it?
- We have several problems with our service. Which one should we solve first?
- The launch was a success. What next?
- We’re planning our OKRs for next year. What should we make a priority?
- What can business learn from design?
Speaking
EWA | EIT Empowering women in Agrifood
Business Models in Agrifood Masterclass
2006-09, Zagreb CRO
ISPIM | International Society for Professional Innovation Management
Developing Innovation Intermediary Cartography: A Framework for Mapping Startup Support Ecosystems
2026-06, Granada ESP
CroAI | Croatian AI Association
Heroes Presentation
2026-05, Sisak CRO
Debug Conference | Debug Tech Conference
Innovative organisations design through design of innovation programs
2025-05, Zagreb CRO
ZICER | Zagreb Innovation Center
Always be Launching, GTM Masterclass
2024-11, Zagreb CRO
Mokoš 〰️ a space for exploring and testing ideas with founders, innovation teams, and innovation programmes. I work through research, facilitation, and programme design to create experiences that help people slow down, go deeper, and listen better.
Teaching 〰️ I teach Product Strategy and Innovation at the University of Europe for Applied Sciences in Berlin. Teaching gives me a reason to question what I think I know—and to keep learning.
PhD Research 〰️ How do we design better innovation programmes? My research looks at how innovation programmes can be designed to better support founders and organisations moving ideas forward.
Most importantly, I am a mother and partner.
Get in touch →